Spillover of distrust from domestic to imported brands in a crisis-sensitized market
Hongzhi Gao, Hongxia Zhang, Xuan Zhang, and John G. Knight
| Year of publication: |
2015
|
|---|---|
| Authors: | Gao, Hongzhi ; Zhang, Hongxia ; Zhang, Xuan ; Knight, John G. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 1, p. 91-112
|
| Subject: | distrust spillover | imported brands | assimilation | contrast | product-harm crises | Spillover-Effekt | Spillover effect | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Produktqualität | Product quality | Import |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520810