Spillovers from online engagement : how a newspaper subscriber's activation of digital paywall access affects her retention and subscription revenue
Adithya Pattabhiramaiah, Eric Overby, Lizhen Xu
| Year of publication: |
2022
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|---|---|
| Authors: | Pattabhiramaiah, Adithya ; Overby, Eric ; Xu, Lizhen |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 5, p. 3528-3548
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| Subject: | causal forest | customer retention | digital monetization | matching | newspaper paywalls | synthetic control | Zeitung | Newspaper | Presseverlag | Press publisher | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.4092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368690