Spirituality and religiosity at the junction of consumerism : Exploring consumer preference for spiritual brands
| Year of publication: |
2018
|
|---|---|
| Authors: | Sardana, Deepak ; Gupta, Narain ; Sharma, Piyush |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6423, ZDB-ID 2141394-0. - Vol. 42.2018, 6 (28.11.), p. 724-735
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12467 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012090724