Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Christian Lucas
| Alternative title: | Sponsor- and country-related predictors of sponsorship effectiveness |
|---|---|
| Year of publication: |
2015 [erschienen] 2014
|
| Authors: | Lucas, Christian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Sport | Sports | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Fußball | Football | Motorsport | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Deutschland | Germany | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIX, 185 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Braunschweig, Techn. Univ., Diss., 2014 u.d.T.: Lucas, Christian: Sponsor- and country-related predictors of sponsorship effectiveness |
| ISBN: | 3-658-07683-6 ; 978-3-658-07683-2 ; 978-3-658-07684-9 |
| Classification: | Marketing ; Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010427923