Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Nicolas Chavanat and Guillaume Martinent; Alain Ferrand
| Year of publication: |
2009
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|---|---|
| Authors: | Chavanat, Nicolas ; Martinent, Guillaume ; Ferrand, Alain |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 23.2009, 5, p. 644-670
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| Subject: | Profisport | Professional sports | Fußball | Football | Großveranstaltung | Big event | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Volume 34, Nr. 4, July 2020, Seite 391 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884231