Sponsored data : a game-theoretic model with consumer multihoming behaviour
Jie Wu, Yunbing Li, Yu Dong, Yong Zha
| Year of publication: |
2023
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|---|---|
| Authors: | Wu, Jie ; Li, Yunbing ; Yu, Dong ; Zha, Yong |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 307.2023, 2 (1.6.), p. 731-744
|
| Subject: | Supply chain management | Sponsored data | Internet service provider (ISP) | Online content provider (CP) | Game theory | Multihoming | Spieltheorie | Lieferkette | Supply chain | Digitale Dienste | Web-based service | Internet | Online-Marketing | Internet marketing | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2022.08.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334936