Sponsored product-based competition and customer engagement : a study of an esports competition in the video game industry
Wooyong Jo, Michael Lewis
| Year of publication: |
2024
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|---|---|
| Authors: | Jo, Wooyong ; Lewis, Michael |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 3, p. 795-816
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| Subject: | Sponsorship | fandom management | customer engagement | esports | video game analytics | Computerspiel | Video game | Sponsoring | Beziehungsmarketing | Relationship marketing | Computerspieleindustrie | Video game industry | Wettbewerb | Competition | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478241231854 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576797