Sponsorship image and value creation in e-sports
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Cristina Loranca-Valle
| Year of publication: |
2022
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|---|---|
| Authors: | Cuesta-Valiño, Pedro ; Gutiérrez-Rodríguez, Pablo ; Loranca-Valle, Cristina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 198-209
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| Subject: | Co-creation | E-sports | PLS-SEM | Response | Sponsor | Sponsorship | Sponsoring | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Werbewirkung | Advertising effects | Markenimage | Brand image | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197894