Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Rui Biscaia and Claudio Rocha
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Biscaia, Rui ; Rocha, Claudio |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 3, p. 180-196
|
| Subject: | Olympic Games | local sponsors | rival brands | sponsorship effectiveness | sport events | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Markenimage | Brand image | Großveranstaltung | Big event | Werbewirkung | Advertising effects | Sport | Sports | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011933923