Sponsorship: practices and benefits in emerging markets
Michael M. Goldman, Gabriela Klein Netto, Shiling Lin, and Richard Wanjohi
| Year of publication: |
2022
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|---|---|
| Authors: | Goldman, Michael M. ; Netto, Gabriela Klein ; Lin, Shiling ; Wanjohi, Richard |
| Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 83-102
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| Subject: | Sponsorship | Partnership | Branding | Ambush marketing | Betting | Sponsoring | Markenführung | Brand management | Schwellenländer | Emerging economies | Guerilla-Marketing | Guerilla marketing | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-88678-3_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274598