Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Frank R. Kardes
| Year of publication: |
1988
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|---|---|
| Authors: | Kardes, Frank R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 2, p. 225-233
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001063616