Sport and social media research : a review
Kevin Filo; Daniel Lock; Adam Karg
| Year of publication: |
2015
|
|---|---|
| Authors: | Filo, Kevin ; Lock, Daniel ; Karg, Adam |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 2, p. 166-181
|
| Subject: | Social media | Review | Service-Dominant logic | Relationship marketing | Social Web | Social web | Beziehungsmarketing | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011333361