Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Paul M. Pedersen; Patrick M. Kraft; Dan Drane; Kimberly S. Miloch
| Year of publication: |
2009
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| Authors: | Pedersen, Paul M. ; Kraft, Patrick M. ; Drane, Dan ; Miloch, Kimberly S. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 6.2009, 1, p. 17-34
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869598