Sport fan maximizing : following the best team or being the best fan?
J. Ian Norris; Daniel L. Wann; Ryan K. Zapalac
| Year of publication: |
2015
|
|---|---|
| Authors: | Norris, J. Ian ; Wann, Daniel L. ; Zapalac, Ryan K. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 3, p. 157-166
|
| Subject: | Sport marketing | Customer relationship marketing | Fan identification | Maximizing | Sport psychology | Team identification | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Arbeitsgruppe | Team | Sportorganisation | Sport organization | Sport | Sports | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376743