Sport team emotion : conceptualization, scale development and validation
Seunghwan Lee, Yukyoum Kim, Bob Heere
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Lee, Seunghwan ; Kim, Yu Kyoum ; Heere, Bob |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 4, p. 363-376
|
| Subject: | Emotion | Sport team brand | Sport consumer behavior | Scale development | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Sport | Sports | Markenführung | Brand management | Profisport | Professional sports | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2017.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011911321