Sports marketing in North America
Matthew D. Shank; Mark R. Lyberger
| Year of publication: |
2014
|
|---|---|
| Authors: | Shank, Matthew D. ; Lyberger, Mark R. |
| Published in: |
International sports marketing : principles and perspectives. - Berlin : Erich Schmidt Verlag, ISBN 3-503-14141-3. - 2014, p. 249-275
|
| Subject: | Profisport | Professional sports | Sportmarketing | Sports marketing | Nordamerika | North America |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246753