Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
José Baños; Levi Péred; Victor Puente; Plácido Rodríguez
| Year of publication: |
2014
|
|---|---|
| Authors: | Baños-Pino, José ; Péred, Levi ; Puente, Victor ; Rodríguez, Plácido |
| Published in: |
Contemporary research in sports economics : proceedings of the 5th ESEA Conference. - Frankfurt am Main : PL Acad. Research, ISBN 978-3-631-64657-1. - 2014, p. 207-229
|
| Subject: | Fernsehprogramm | Television programme | Fußball | Football | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Fernsehnutzung | Television usage | Wetter | Weather | Schätzung | Estimation | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010425668