Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams
Jason P. Doyle; Thilo Kunkel; Daniel C. Funk
| Year of publication: |
2013
|
|---|---|
| Authors: | Doyle, Jason P. ; Kunkel, Thilo ; Funk, Daniel C. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 2, p. 95-111
|
| Subject: | Arbeitsgruppe | Team | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009741446