Sportsponsoring bei Fußball-Weltmeisterschaften : Wirkungsvergleich WM 2006 versus WM 1998
Year of publication: |
2011
|
---|---|
Authors: | Nufer, Gerd |
Institutions: | Fachhochschule Reutlingen / European School of Business (contributor) |
Publisher: |
Tübingen : Universitätsbibliothek Tübingen |
Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Fußball | Football | Sportveranstaltung | Sport event | Vergleich | Comparison | Deutschland | Germany | Frankreich | France | Sportsponsoring | Sport | Marketing | Rezeptionsforschung |
Extent: | Online-Ressource |
---|---|
Series: | Reutlinger Diskussionsbeiträge zu Marketing und Management. - Reutlingen : Hochsch. Reutlingen, ZDB-ID 2658712-9. - Vol. 2006-05 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Systemvoraussetzungen: Acrobat reader |
Other identifiers: | hdl:10419/57417 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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