Spreading the word : assessing the factors that determine the popularity of user-generated content
Mark Elsner
| Year of publication: |
2012
|
|---|---|
| Authors: | Elsner, Mark |
| Published in: |
Information propagation on the Web 2.0 : two essays on the propagation of user-generated content and how it is affected by social networks. - Frankfurt am Main [u.a.] : Lang, ISBN 3-631-61747-X. - 2012
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web |
| Extent: | S. [13] - 87 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783489