Squaring the circle: Business model teaching in large classroom settings

Business model innovation is typically taught in small seminars at universities. Teaching this intrinsically task-oriented subject to a large number of students is a challenge. In this paper we address this challenge by proposing an experiential and interactive approach to teaching business models in a large classroom setting.

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Year of publication:	2019
Authors:	Szopinski, Daniel
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 7.2019, 3, p. 89-99
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	Business model teaching \| peer assessment \| experiential learning

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2570 [DOI] 1698645031 [GVK]
Source:	EconStor

Persistent link: https://www.econbiz.de/10015409313