Stability or change in marketing methods?
| Year of publication: |
1978
|
|---|---|
| Authors: | Harris, Clyde Jr. ; Still, Richard R. ; Crask, Melvin R. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 21.1978, 5, p. 32-40
|
| Publisher: |
Elsevier |