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Advertising and Chinese society : impacts and issues
Cheng, Hong, (2009)
Parental consumer learning or "keeping up with the children"
Ekström, Karin M., (2007)
Die Sozialisation des Konsumenten : Einflüsse von Familie, Schule, Gleichaltrigen und Massenmedien auf das Konsumverhalten von Kindern und Jugendlichen
Roth, Richard, (1983)
Age differences in information processing : understanding deficits in young and elderly consumers
John, Deborah Roedder, (1986)
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder, (2016)
Measuring young children's preferences : the use of behaviorally anchored rating scales ; working paper
Karsten, Yvonne C., (1994)