Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
S. M. Riad Shams
| Year of publication: |
2013
|
|---|---|
| Authors: | Shams, S. M. Riad |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 245-263
|
| Subject: | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Stakeholder | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668199