Stakeholder marketing : a definition and conceptual framework
G. Tomas M. Hult; Jeannette A. Mena; O. C. Ferrell; Linda Ferrell
| Year of publication: |
2011
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|---|---|
| Authors: | Hult, G. Tomas M. ; Mena, Jeannette A. ; Ferrell, O. C. ; Ferrell, Linda |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 1.2011, 1, p. 44-65
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| Subject: | Marketing | Stakeholder | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679352