Stakeholder orientation : development and testing of a framework for socially responsible marketing
Isabelle Maignan, Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. Ferrel
| Year of publication: |
2011
|
|---|---|
| Authors: | Maignan, Isabelle ; Gonzalez-Padron, Tracy L. ; Hult, G. Tomas M. ; Ferrell, O. C. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 4, p. 313-338
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296547