Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Gene R. Laczniak and Patrick E. Murphy
| Year of publication: |
2012
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|---|---|
| Authors: | Laczniak, Gene R. ; Murphy, Patrick E. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 284-292
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| Subject: | marketing ethics | normative ethical theory | social responsibility | societal marketing concept | stakeholder theory | stakeholders | Stakeholder | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Marketing | Ethik | Ethics | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679199