Stakeholders' associative network memory model approach to evaluate brand building of make in India
Sandeep Kumar Mohanty
| Year of publication: |
2018
|
|---|---|
| Authors: | Mohanty, Sandeep Kumar |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 15.2018, 2, p. 46-60
|
| Subject: | Stakeholder | Indien | India | Markenführung | Brand management | Bewertung | Evaluation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987779