Stakeholders' Views on Self-Regulation to Protect Consumers in E-Retailing

This article explores the views of e-consumers, e-retailers and other stakeholders (government agencies, industry and consumer associations), regarding self-regulation to protect e-consumers. Primary data were collected from three web-based surveys. A total of 166, 28 and 20 responses from e-consumers, e-retailers and other stakeholders, respectively, were collected. Descriptive statistics and content analysis were used to analyse the data. The findings suggest that e-consumers and other stakeholders did not favour self-regulation, whereas as e-retailers preferred to adopt self-regulation to protect e-consumers.