Standardisation/adaptation of the curriculum : relevance of "western" business textbooks for the MENA
Kamel Fantazy (Department of Business Administration, Faculty of Business and Economics, The University of Winnipeg, Canada), Nnamdi O. Madichie (Centre for Research and Enterprise, London School of Business Management, Dilke House, London, UK)
| Year of publication: |
2015
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|---|---|
| Authors: | Fantazy, Kamel ; Madichie, Nnamdi O. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 7.2015, 4, p. 380-395
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| Subject: | adaptation versus standardisation | western textbooks | MENA business schools | multinational publishers | MENA-Staaten | MENA countries | Lehrplan | Curriculum | Wirtschaftshochschule | Economics department | Lehrmaterial | Teaching aid | Multinationales Unternehmen | Transnational corporation | Standardisierung | Standardization | Betriebswirtschaftsstudium | Graduate business education | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541718