Standardisation versus adaption of business practices in Europe : 20 years of the Single European Market and two decades of (scarce) research
Year of publication: |
2015
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Authors: | Apfelthaler, Gerhard |
Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 9.2015, 3, p. 283-287
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Subject: | standardisation | adaption | localisation | local responsiveness | homogenisation | heterogenisation | Single European Market | European Union | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries | Standardisierung | Standardization |
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