Standardization and adaptation in business format franchising

Standardization and adaptation in business format franchising

Kaufmann, Patrick J., (1999)

Standardization and Adaptation in Business Format Franchising - This article focuses on the necessary but delicate balance format franchisors need to maintain between the large-scale economies derived from system standardization and the small-scale economies of local market adaptations. The authors argue that unless the correct mix of standardization and local market adaptation is established, the ...

Kaufmann, Patrick J., (1999)

Franchising and the choice of self-employment

Kaufmann, Patrick J., (1999)