Standardization and adaptation in international advertising : the concept and case study of cultural and regulatory peculiarities in Lithuania
Juozas Ruževičius, Rūta Ruževičiute
| Year of publication: |
2011
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| Authors: | Ruževičius, Juozas ; Ruževičiute, Rūta |
| Published in: |
Verslo ir teisės aktualijos : mokslo darbai. - Vilnius, ISSN 1822-9530, ZDB-ID 26666492. - Vol. 6.2011, 2, p. 286-301
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Zsfassung in lit. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10010080435