Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?
| Year of publication: |
2010
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|---|---|
| Authors: | Dimitrova, Boryana ; Rosenbloom, Bert |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 17.2010, 2, p. 157-177
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