Standardization versus adaption of international marketing strategy : an integrative assessment of the empirical research
Marios Theodosiou; Leonidas C. Leonidou
| Year of publication: |
2008
|
|---|---|
| Authors: | Theodosiou, Marios ; Leonidou, Leonidas C. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 316-346
|
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Standardisierung | Standardization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655961