Standardized international advertising : a review and critical evaluation of the theoretical and empirical evidence
Sak Onkvisit; John J. Shaw
| Year of publication: |
1987
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| Authors: | Onkvisit, Sak ; Shaw, John J. |
| Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 22.1987, 3, p. 43-55
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| Subject: | Werbung | Normung | Internationales Marketing | International marketing | Advertising | Theorie | Theory | Standardisierung | Standardization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003644692