Star Wars : response to Simonson, Winer/Fader, and Kozinets
Bart de Langhe, Philip M. Fernbach, Donald R. Lichtenstein
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Langhe, Bart de ; Fernbach, Philip M. ; Lichtenstein, Donald R. |
| Other Persons: | Kozinets, Robert V. (contributor) ; Simonson, Itamar (contributor) ; Winer, Russell S. (contributor) ; Fader, Peter (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 850-857
|
| Subject: | online user ratings | perceived and objective quality | illusion of validity | statistical precision | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489797