Start-up enterprises and contemporary innovation strategies in the global marketplace

Rajagopal, Ramesh Behl

"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--

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Year of publication:	[2018]
Other Persons:	Rajagopal (ed.) ; Behl, Ramesh (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Unternehmensgründung \| Business start-up \| Innovationsmanagement \| Innovation management \| Marketingmanagement \| Marketing management \| Schwellenländer \| Emerging economies
Description of contents:	Table of Contents [gbv.de]
Published items:	21 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxii, 341 Seiten Illustrationen
Series:	Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 21 Beiträge
ISBN:	978-1-5225-4831-7 ; 978-1-5225-4832-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011722720