Startup opportunities : know when to quit your day job

Intro -- Startup Opportunities -- Contents -- Foreword -- Preface -- Trust Me, Your Idea Is Worthless -- Note -- Chapter 1 What Is a Startup? -- How to Use This Book -- Who This Book Is For -- Notes -- Chapter 2 The Democratization of Startups -- The Cost to Launch Is Approaching Zero -- The World Is Flat -- The Path Is Known -- Access to Capital -- Chapter 3 Opportunities -- The Four Criteria for an Opportunity -- What Is Opportunity Evaluation? -- What Is the Cost of Poor Opportunity Evaluation? -- Execution Trumps Opportunity -- Risk, Uncertainty, and Ambiguity -- The Issue of Bias -- Notes -- Chapter 4 Approaches to Opportunity Evaluation -- Where Does Opportunity Evaluation Fit into the Overall Startup Process? -- Overview of Business Model Generation -- Overview of Customer Development and Lean Startup -- Overview of the Disciplined Entrepreneur -- A Modern Version of the Scientific Method -- Notes -- Chapter 5 People -- Team -- Working Full Time -- Been There, Done That -- Passion -- Coachability -- Ability to Attract Talent -- Business Acumen -- Domain Knowledge -- Operational Experience -- Mentors -- Board of Directors/Advisors -- Customers -- Social Capital -- Notes -- Chapter 6 Pain -- Compelling Unmet Need -- Size -- Durability and Timeliness -- Notes -- Chapter 7 Product -- The 10× Rule -- Rate of Adoption -- Rogers' (1976) Diffusion of Innovations Theory -- Intellectual Property -- Key Asset Access -- Proof of Concept-Selling Your Product in Advance of Making It -- Gross Margins -- Scalability -- Notes -- Chapter 8 Market -- Market Stage -- Product/Market Fit -- Disruptive Innovation -- Industry CAGR -- Distribution Strength -- Customer Acquisition Costs -- Viral Marketing -- Competition -- The Goliath Paradox -- Barriers to Entry -- Government Regulations -- Partnership Status -- Knowing Why You Need to Raise Money -- Notes.