State boredom increases consumers' gift-giving intentions in entertainment live-streaming : a moderated dual-mediation model
Nan Zhang, Jinming Zhan, Xiaodan Zhang, Lei Zheng, Wenxi Li
| Year of publication: |
2024
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| Authors: | Zhang, Nan ; Zhan, Jinming ; Zhang, Xiaodan ; Zheng, Lei ; Li, Wenxi |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 8, p. 1868-1881
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| Subject: | entertainment live-streaming | gift-giving intentions | perceived co-viewer involvement | pleasure | social identity | state boredom |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015074444