Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
by Harald Hruschka
| Year of publication: |
2006
|
|---|---|
| Authors: | Hruschka, Harald |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 2.2006, 2, p. 94-102
|
| Subject: | Marketing | Marktforschung | Market research | Werbewirkung | Advertising effects | Absatz | Sales | Aggregation | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003391506