Statistical methods in customer relationship management
V. Kumar ; J. Andrew Petersen
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, V. ; Petersen, J. Andrew |
| Publisher: |
Chichester : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Statistische Methode | Statistical method | Kundenmanagement | Statistisches Modell |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org] |
| Extent: | XIII, 272 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. |
| ISBN: | 978-1-119-99320-9 ; 1-119-99320-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009629216