Statistical power and effect size in marketing research
Alan G. Sawyer and A. Dwayne Ball
| Year of publication: |
1981
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|---|---|
| Authors: | Sawyer, Alan G. ; Ball, A. Dwayne |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 18.1981, 3, p. 275-290
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002739521