Statistical science rationale for micromarketing decision support systems
Roy Chamberlain Brown
| Year of publication: |
1985
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|---|---|
| Authors: | Brown, Roy Chamberlain |
| Published in: |
Quantity and quality in economic research ; 1 ; 1. - Lanham, Md. [u.a.] : Univ. Press of America, ISBN 0-8191-5112-2. - 1985, p. 251-255
|
| Subject: | Management-Informationssystem | Management information system | Marketingtheorie | Marketing theory | Statistische Methodenlehre | Statistical theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001325546