Status consciousness vs. status position: Marketing implications
| Year of publication: |
1974
|
|---|---|
| Authors: | Cunningham, William H. ; Anderson, W. Jr. ; Murphy, John H. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 2.1974, 2, p. 147-156
|
| Publisher: |
Elsevier |