Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions
Shanta Banik, Yongqiang Gao and Fazlul K. Rabbanee
| Year of publication: |
2022
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|---|---|
| Authors: | Banik, Shanta ; Gao, Yongqiang ; Rabbanee, Fazlul K. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 1, p. 1-30
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| Subject: | Avoidance intentions | Customer entitlement | Hierarchical loyalty programme | Locus of causality | Perceived inequity | Revenge intentions | Status demotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Sozialer Status | Social status | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2019-0884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798621