Status demotion in hierarchical loyalty programs : effects of payment source
B. Ramaseshan, Alisha Stein and Fazlul K. Rabbanee
| Year of publication: |
June-July 2016
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|---|---|
| Authors: | Ramaseshan, B. ; Stein, Alisha ; Rabbanee, Fazlul K. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 9/10, p. 375-395
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| Subject: | Psychological ownership | customer demotion | payment source | customer loyalty | hierarchical loyalty program | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2016.1219721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579171