Status reinforcing : unintended rating bias on online shopping platforms
Year of publication: |
2022
|
---|---|
Authors: | Hu, Xin ; He, Liuyi ; Liu, Junjun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-11
|
Subject: | Online reviews | Rating bias | Social conformity | Social status | Online-Handel | Online retailing | Sozialer Status | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing |
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