Staying power : six enduring principles for managing strategy and innovation in an uncertain world ; (lessons from Microsoft, Apple, Intel, Google, Toyota, and more)
Michael A. Cusumano
| Year of publication: |
2010 ; 1. publ.
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|---|---|
| Authors: | Cusumano, Michael A. |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Strategisches Management | Strategic management | Innovation | Erfolgsfaktor | Success factor | Unternehmen | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [global.oup.com] |
| Extent: | XIX, 367 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| ISBN: | 978-0-19-921896-7 ; 0-19-921896-X |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979925