Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Dennis Herhausen; Marcus Schögel; Matthias Schulten
| Year of publication: |
2012
|
|---|---|
| Authors: | Herhausen, Dennis ; Schögel, Marcus ; Schulten, Matthias Bernhard |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 368-379
|
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kontingenztheorie | Contingency theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541780